AI AND RIGHTSOur AI rules, in plain words.

How we use AI, who owns the result and how we handle licenses, consent and labeling.

How AI fits into our workWe use AI for what would be slow or expensive to film, from locations and crowds to complex camera moves, and we keep your product and brand consistent in every generated shot.Concept, script, storyboard, editing, sound and color grading are handled by our team, so every project is delivered as a finished film.

What we commit to on every project

A short summary you can share with your legal team.

Your product, accurately shown

Your product stays true to the real thing in every generated scene, and we check consistency shot by shot before anything reaches you.

You own the result

You receive the final files and all the rights we hold in them. Stock, music and generated content come from licensed sources, cleared for the markets where your video will run.

Consent for every real person

We use a real person's face or voice only with their written consent, and we don't create fake testimonials or celebrity endorsements.

Clear AI labeling

Disclosure rules differ between the EU, US states and ad platforms. We tell you what applies to your video and take care of the labeling.

Your materials stay private

Your files are used only for your project and never to train AI models. We're happy to sign your NDA.

Professional, licensed tools

We choose the right generative model for each task and finish everything in professional editing software, all on paid licenses.

Questions about AI

  • Only if you want them to. Some brands choose a deliberately AI look, but most want a film that simply looks good, and that's what we aim for by default.

  • Yes. We work from your product photos or 3D files and keep the product accurate and consistent in every scene.

  • Yes. All stock, music and generated content is licensed and paid for by us. Tell us where the video will run, and we'll check copyright and regional restrictions for those markets.

  • Yes. We develop characters with a fixed look and voice and keep them consistent across episodes and campaigns, so they become a lasting brand asset.

  • It depends on the content and where it runs. Realistic AI-generated people usually need a label in the EU, while stylized scenes often don't. We'll advise on your specific video.

  • The human-made parts, such as the script, editing, design and compositing, are protected. In the US, purely AI-generated material may not be. If ownership is important, for example for a mascot or a recurring character, let us know early and we'll plan the production accordingly.

WOWWOW on a city LED screen at night. AI-generated scene, logo placed by hand.

Have a video in mind?

Send a short brief. Within 24 hours you'll get a concept direction, a timeline and a fixed price. No cost, no commitment.
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